Luke Marshall Black Project

 
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Commercial Goals
 

  • **Selling out 1500 cap rooms across UK / Europe / North America**
     

  • Number 1 album

  • Radio hit as artist

  • Radio hit as vocal feature

  • Play Jools Holland

  • Play Trnsmt main stage

 

Space

This EP and LMB project as a whole sits in the alt-pop space of acts like Leon Bridges / Michael Kiwanuka / Dermot Kennedy
 

  • Intimacy to music allows potential to build a strong live following 

  • Production in a commercial space - music suitable to radio so larger audiences reach

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Initial singles established sonic space and potential as a new artist 
 

  • Set Foundations by establishing sonic space

  • Sold out debut headline show

  • Introductory press

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Skin EP
 

  • Planned for release through 2023

  • Songs 1-3 released as singles then final track released alongside the EP 

Written by Luke Marshall Black 
Produced by Matt Ingram and Luke Marshall Black
Mixed by Jon Gilmore and Matt Ingram

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Video

As a main focus of the Luke Marshall Black project is to build a strong live presence, live videos are an important part of the release strategy.  This is both in terms of artist content and press strategy.
Mini documentary style videos are also important to begin to share artist story

  • Introducing Mini-Doc

Mini Doc split into a series to release throughout year on socials. ref here.

  • Single 1

Live solo performance in white studio backdrop. Guitar and Vox
Similar to VEVO Discovr Set

  • Single 2

Live performance mixed with official video. 

  • Single 3

Live solo performance in iconic Glasgow Venue
e.g. Theatre Royal / Kings Theatre 

  • EP 

No Monsters - Official Video

  • EP Release Show

Idea to play EP release show in Princes Square, Glasgow?
Filmed and released as live EP or Video content

Press collaboration platforms

 

Live

Alongside releases, building live footprint through support tours then returning to these cities with small headline shows.

When playing support shows run targeted social ads in that city with content featuring main artist to grow audiences

Filming live sessions in venues during soundcheck etc for use to collaborate with local press

 

Social Strategy

Create a strong social media strategy to support releases.
Post consistency
Considered aesthetic rather than just jumping on trends / can aesthetic fit into trends?

?

INSTA

TIKTOK

Youtube 

mini doc series

General Engagement

- Picture posts

- Disposable cam / polaroid giveaways

- free tickets for content creation / engagement via comments and shares

- Regular lives

- Questions on stories, e.g. recomendations in cities

General Engagement

- Cuts from longer form YT content e.g. shows / studio / bts shoots

- Fan challenges to do covers / dances etc.  Fan-created content

- Regular live's with performance / Q&A

- Free tickets to show for comments / fan created content

Vlogs from shows

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Growth Posts

- Reels and shared tiktok content

- Busking a song before the show that night

-Targeted ads to cities the night of support shows. Get other artists involved

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Growth Posts

-creating engaging content without just jumping on trends

- videos with text, cuts from walking through a venue, touring a studio

- exploit photography with text as content

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Sessions from Venues / soundcheck

(can we collaborate with local press platforms to create these for growth?)