Introducing...
Luke Marshall Black
Luke Marshall Black Project
Commercial Goals
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**Selling out 1500 cap rooms across UK / Europe / North America**
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Number 1 album
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Radio hit as artist
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Radio hit as vocal feature
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Play Jools Holland
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Play Trnsmt main stage
Space
This EP and LMB project as a whole sits in the alt-pop space of acts like Leon Bridges / Michael Kiwanuka / Dermot Kennedy
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Intimacy to music allows potential to build a strong live following
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Production in a commercial space - music suitable to radio so larger audiences reach
Initial singles established sonic space and potential as a new artist
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Set Foundations by establishing sonic space
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Sold out debut headline show
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Introductory press
LMB EP
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4 songs. Planned for release through 2023
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Waterfall release as 4 singles with EP reveal on single 4
Written by Luke Marshall Black
Produced by Matt Ingram and Luke Marshall Black
Mixed by Jon Gilmore and Matt Ingram
Releases & Video
As a main focus of the Luke Marshall Black project is to build a strong live presence, live videos are an important part of the release strategy. This is both in terms of artist content and press strategy.
Mini documentary style videos are also important to begin to share artist story
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Introducing Mini-Doc
Mini Doc split into a multi part series to release throughout year on socials. ref here.
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Single 1 - SKIN
Live solo performance in distressed space
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Single 2 - ON TRACK
Live band performance in white studio backdrop.
Similar to VEVO Discovr Set
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Single 3 - WANDERING YOUTH
Official Video
Live solo performance in Glasgow Venue
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EP Release Show
Idea to play EP release show in venue e.g. Princes Square, Glasgow?
Filmed as Video content (recorded for live EP?)
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Single 4 - ALONE
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Sofar UK tour?
Can document this for socials content and to build beginnings of live footprint
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Small cap UK headline?
Can document this for socials content and to build beginnings of live footprint
Can document this for socials content and to build beginnings of live footprint
Press collaboration platforms
Live
Alongside releases, building live footprint through support tours then returning to these cities with small headline shows.
(warm up sofar tour with doc for socials?)
When playing support shows run targeted social ads in that city with content featuring main artist to grow audiences
Filming live sessions in venues during soundcheck etc for use to collaborate with local press
Social Strategy
Create a strong social media strategy to support releases.
Post consistency
Considered aesthetic rather than just jumping on trends / can aesthetic fit into trends?
?
INSTA
TIKTOK
Youtube
mini doc series
General Engagement
- Picture posts
- Disposable cam / polaroid giveaways
- free tickets for content creation / engagement via comments and shares
- Regular lives
- Questions on stories, e.g. recomendations in cities
General Engagement
- Cuts from longer form YT content e.g. shows / studio / bts shoots
- Fan challenges to do covers / dances etc. Fan-created content
- Regular live's with performance / Q&A
- Free tickets to show for comments / fan created content
Vlogs from shows
Growth Posts
- Reels and shared tiktok content
- Busking a song before the show that night
-Targeted ads to cities the night of support shows. Get other artists involved
Growth Posts
-creating engaging content without just jumping on trends
- videos with text, cuts from walking through a venue, touring a studio
- exploit photography with text as content
Sessions from Venues / soundcheck
(can we collaborate with local press platforms to create these for growth?)